# MM²

> MM² (say "M M Squared") is a digital experience studio in Dubai, United Arab Emirates, with two areas. Managed websites: it builds and runs websites for restaurants, hotels, clinics, salons, estate agencies and gyms for a one-time setup fee and a fixed monthly price. Owners change prices, menus, listings, timetables, offers, photos and opening hours themselves from their phone; MM² handles design, hosting, the domain and everything technical. Company websites: it plans, writes and designs the website of a company, quoted after a conversation.

## Key facts

- Based in Dubai, serves businesses in all seven emirates of the United Arab Emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah. Websites are in English, Arabic is part of the Premium plan.
- Plans: Small AED 1,500 setup and AED 299 a month; Medium AED 2,500 setup and AED 449 a month; Premium AED 5,000 setup and AED 799 a month.
- Included in every plan: hosting, SSL and the domain, registered and managed by us; one round of revisions before launch; one small change per month on request, on top of what you edit yourself.
- Minimum term 12 months, then monthly with 30 days' notice. Paying yearly saves 10 %.
- Typical time from signing to a live website: about one week after the owner sends content.
- Guests and patients contact the business directly through WhatsApp, a call or a request form; there are no commissions on orders or bookings.
- Customer websites count visitors without cookies; a monthly report shows visits, WhatsApp clicks and calls.
- The example businesses on the site are invented to show the designs and are labelled as examples.

## The two areas

- [Managed websites](https://mm2.ae/managed-websites): fixed-price websites we run for local businesses, by sector, with the plans and what is included.
- [Company websites](https://mm2.ae/company-websites): custom websites for companies that need to present their services, team and projects; planned and quoted per project.

## Services

- [SEO](https://mm2.ae/seo-dubai): Be found on Google when people search for what you offer. SEO, search engine optimisation, is the work that helps your website appear on Google when people search for what you offer. MM² offers it as a one-off project for businesses in the UAE: an audit, the fixes, the page text, your Google Maps listing and a report. Results take weeks to months, and no one can guarantee a position.
- [GEO](https://mm2.ae/geo-dubai): Be named when people ask ChatGPT, Gemini or Google's AI. GEO, generative engine optimisation, is the work that helps AI assistants such as ChatGPT, Gemini and Perplexity, and the AI answers inside Google, find, understand and name your business. MM² offers it as a one-off project: answer-first pages, consistent business facts, structured data, and a before and after check of what the assistants say about you. No one can promise to be named.
- [Google Ads](https://mm2.ae/google-ads-dubai): Show up at the top of Google for customers searching today. Google Ads shows your business at the top of Google results and in Maps when someone searches for what you offer, and you pay Google when someone clicks. MM² sets it up as a one-off project: an account in your name, campaigns, call and WhatsApp tracking and a tuning period after launch. The ad budget goes to Google directly. No one can promise a number of enquiries.
- [All services](https://mm2.ae/services): SEO, GEO and Google Ads as one-off projects, quoted after a conversation.

## Websites by sector

- [Restaurants](https://mm2.ae/restaurants): Cafés, grills, karak, bakeries. A menu you change from your phone, orders on WhatsApp.
- [Hotels](https://mm2.ae/hotels): Boutique hotels, guesthouses, holiday homes. Rooms, rates and direct booking requests.
- [Clinics](https://mm2.ae/clinics): Practices, dental and specialist clinics. Doctors, services, insurance, appointment requests.
- [Beauty](https://mm2.ae/beauty): Salons, spas, barbers, nail studios. Your price list, your best work, one tap to book.
- [Real estate](https://mm2.ae/real-estate): Estate agents and brokers. Listings you update from your phone, viewing requests on WhatsApp.
- [Fitness](https://mm2.ae/fitness): Gyms, boutique studios, boxing and yoga. Your timetable online, trials booked on WhatsApp.

## Dubai and the UAE

- [Web design in Dubai and the UAE](https://mm2.ae/web-design-dubai): what a small business website in the UAE has to do (WhatsApp, Google Maps, English and Arabic, Ramadan hours, delivery apps, advertising rules for clinics and estate agents) and where MM² works.

## Research

- [Restaurant websites in the UAE, October 2026](https://mm2.ae/research/restaurant-websites-uae): Only 13 % of independent restaurants in the UAE have a website that loads, is up to date and works on a phone. 54 % (5,982 of 11,029) list only a social media page as their web presence, in 98 % of these cases a Facebook page. 5 % list no web address at all. Of the 4,527 websites listed, 49 % (2,220) could not be reached: expired domains, server errors or pages that no longer exist. 32 % of the listed websites passed every check, 10 % looked outdated and 1 % did not work properly on a phone.
- By emirate: Dubai: 17 % of 6,105 independent restaurant listings had a working website. Abu Dhabi: 10 % of 2,604 independent restaurant listings had a working website. Sharjah: 7 % of 1,110 independent restaurant listings had a working website. Ajman: 6 % of 600 independent restaurant listings had a working website. Ras Al Khaimah: 4 % of 336 independent restaurant listings had a working website. Fujairah: 5 % of 202 independent restaurant listings had a working website. Umm Al Quwain: 10 % of 72 independent restaurant listings had a working website.

## Journal

- [Only 13 % of UAE restaurants have a website that works on a phone](https://mm2.ae/journal/uae-restaurants-working-website): In October 2026, 1,438 of 11,029 independent restaurant listings in the UAE (13 %) had a website that loaded, was up to date and worked on a phone. 54 % were online only through a social media page, and 49 % of the websites that were listed could not be reached.
- [54 % of UAE restaurants are online only through social media](https://mm2.ae/journal/uae-restaurants-social-media-only): In our October 2026 check, 5,982 of 11,029 independent restaurants in the UAE (54 %) named only a social media page as their web presence. 98 % of them pointed to a Facebook page and 5 % to Instagram. A social page works for photos and news; the menu, prices, opening hours and a one-tap order button need a website.
- [How much does a website cost in Dubai?](https://mm2.ae/journal/website-cost-dubai): The price of a business website in Dubai depends on how many pages and languages it has, who writes the text, which features it needs and what happens after launch. At MM² a managed website costs AED 1,500 to AED 5,000 once and AED 299 to AED 799 a month, with hosting, the web address and one small change a month included. A company website is quoted per project.
- [How to rank higher on Google Maps in Dubai](https://mm2.ae/journal/google-maps-ranking-dubai): Google says local ranking depends on three things: relevance, distance and prominence. You cannot pay for a better place, and you cannot change how far you are from the searcher. You can complete your Business Profile with your real name, the right category, accurate hours and your address, earn and answer genuine reviews, and keep the same details on your website.
- [An SEO checklist for a small business in Dubai](https://mm2.ae/journal/seo-checklist-small-business-dubai): For a small business in Dubai, SEO starts with ten checks: Google can find and index your pages, the mobile version has the same content, every page has its own title and description, each service has its own page, headings and links are clear, images have short descriptions, your Business Profile is complete, Arabic pages are labelled if you have them, Search Console is set up, and you avoid bought links. Google says changes can take hours to months to show.
- [Google Ads or SEO: which should a Dubai business start with?](https://mm2.ae/journal/google-ads-or-seo-dubai): Start with Google Ads if you need customers within weeks and your website already explains your offer clearly, because ads can send visitors within days of launch and stop when the budget stops. Start with SEO if you want to be found for years, because it takes weeks to months and keeps working. Many businesses use both, and neither can promise a number of customers.
- [How to get your Dubai business named by ChatGPT and AI search](https://mm2.ae/journal/get-named-by-chatgpt-dubai): To be named by ChatGPT, let OpenAI's search crawler, OAI-SearchBot, read your site. To appear in Google's AI answers, your pages must be indexed and eligible for a snippet, and Google says no special markup or AI text file is needed. Beyond that, clear pages that answer a question first, the same business facts everywhere and a test of what the assistants say are what you can do. No one can promise a mention.
- [What your business website needs by law in the UAE](https://mm2.ae/journal/website-legal-basics-uae): A business website in the UAE touches three sets of rules. Online sellers must follow Federal Decree-Law No. 14 of 2023 on trading by modern technological means, which according to published summaries requires licence, address and contact details and a complaints channel. Consumer protection law requires invoices in Arabic. The personal data law, Federal Decree-Law No. 45 of 2021, requires consent to process personal data. This is general information, not legal advice.
- [Arabic and English website in the UAE: do you need both?](https://mm2.ae/journal/arabic-english-website-uae): We found no rule that every business website in the UAE must be in Arabic. Consumer protection rules require invoices in Arabic and, for e-commerce businesses, product information in Arabic. For search, Google wants each language on its own address, linked with hreflang tags that point to each other. Add Arabic if your customers search or read in Arabic, and write it as a real translation, not a copy of the English page.
- [How fast should your website load on a phone?](https://mm2.ae/journal/website-speed-mobile-uae): Google measures three Core Web Vitals: Largest Contentful Paint should happen within 2.5 seconds, Interaction to Next Paint should be 200 milliseconds or less, and Cumulative Layout Shift should be 0.1 or less. They are judged at the 75th percentile of real visits, for mobile and desktop separately. Because Google indexes the mobile version of a page, the phone result is the one that counts most.
- [How to add a WhatsApp button to your business website](https://mm2.ae/journal/whatsapp-button-website-uae): A WhatsApp button is a link that starts with https://wa.me/ followed by your number in full international format, with no plus sign, spaces or leading zeros, and an optional ?text= with a ready-written message. For a UAE mobile number that means 971 followed by the number without its first zero. Put the button on every page, write a different first message for each page, and test it on a real phone.
- [Ramadan 2027: a website and Google checklist for UAE businesses](https://mm2.ae/journal/ramadan-2027-website-checklist-uae): The UAE Astronomy Centre projects that Ramadan 2027 begins on 8 February 2027 and lasts 29 or 30 days, with Eid Al Fitr expected around 9 to 11 March. Dates are confirmed only by moon sighting. Before the month starts, set special hours on your Google Business Profile, update the hours and menus on your website and WhatsApp, and plan changes that you can publish in a minute.
- [Structured data for a local business: what to add and why](https://mm2.ae/journal/structured-data-local-business-uae): Structured data is code on your page that states your business facts in a form machines read exactly. For a local business Google requires the name and address, and recommends telephone, url, geo coordinates and opening hours. Google's examples use JSON-LD. The data must match what visitors see on the page, and the phone version of the page needs the same data as the desktop version.
- [Restaurant websites in Dubai: what guests check before they order](https://mm2.ae/journal/restaurant-websites-dubai): Guests in Dubai usually find a restaurant on Google Maps or Instagram, check the menu, prices and opening hours on their phone, then order or book on WhatsApp, by phone or through a delivery app. A restaurant website should make those steps short: the menu written as text, current prices, “Open now” and a one-tap WhatsApp button.
- [Direct bookings for small hotels and holiday homes in the UAE](https://mm2.ae/journal/hotel-websites-uae-direct-bookings): Small hotels, guesthouses and holiday homes in the UAE often get their first bookings through portals, which take a commission on every night. Their own website should win the guests who already know them: returning guests, local guests and people who search the hotel's name. That needs current rooms and rates, a booking request on WhatsApp or e-mail, offers with an end date and, for Dubai holiday homes, the DET permit number.
- [Clinic websites in the UAE: what patients look for, and what the rules allow](https://mm2.ae/journal/clinic-websites-uae-patients-and-rules): Patients in the UAE check a clinic online for accepted insurance, doctors with their specialties and languages, opening hours and a way to request an appointment. Health advertising is regulated by DHA in Dubai, DoH in Abu Dhabi and MOHAP in the other emirates, so a clinic website should stick to facts, avoid promises of results and have every text approved by the clinic.
- [Salon and spa websites in the UAE: put the price list where clients can find it](https://mm2.ae/journal/salon-spa-websites-uae-price-list): Salons, spas, barbers and nail studios in the UAE are usually discovered on Instagram or Google Maps, but clients decide on price, availability and trust. A salon website should show the full price list with durations, a gallery of the salon's own work, the team and one tap to book on WhatsApp.
- [Estate agency websites in Dubai: leads you do not share with five other agents](https://mm2.ae/journal/estate-agency-websites-dubai): On property portals in Dubai, buyers often see the same unit listed by several agencies, so every lead is contested. An agency's own website wins the leads portals do not hand out: owners who want to sell or let, and buyers who already know the agency. It needs current listings with their Trakheesi permit number and Madmoun QR code, agents with their broker numbers, area pages and viewing requests on WhatsApp.
- [Gym and studio websites in the UAE: a timetable people can find](https://mm2.ae/journal/gym-studio-websites-uae-timetable): Gyms and fitness studios in the UAE often publish class times in Instagram stories that disappear after a day, and many first visits come through apps that keep the member relationship. A studio website should show the week's timetable by day, membership prices, coaches and a one-tap free trial or class booking on WhatsApp.

## Add-ons

Optional extras on top of any plan, billed monthly (prices on request), switched on from the website portal. Details: https://mm2.ae/pricing#addons

- Table reservations: Guests pick a free time and get their table confirmed, around the clock. For restaurants.
- Appointment booking: Patients and clients book a free slot with the doctor or stylist they want. For clinics and salons.
- Class booking: Members see the week's classes with free spots and book in two taps. For gyms and studios.
- Room booking: Guests see which rooms are free on their dates and book directly, without portal commission. For hotels.
- Property listings: A real property search: filters, sorting and a page for every listing. For estate agents.
- Deposits against no-shows: A booking only counts once the deposit is paid. Unpaid ones free up by themselves.
- Google reviews: After the visit, guests get a friendly link to your Google review page.
- Confirmations and reminders: Every booking gets a confirmation and a reminder the day before. Fewer no-shows.
- Gift vouchers: Sell gift vouchers on your website and redeem them at the counter.
- Digital stamp card: A stamp card on the phone instead of paper. Every tenth visit is on you. For restaurants and salons and gyms and studios.
- Events and tickets: Brunch, tasting night, workshop: put it on your website and let people book seats.
- Instagram post images: Today's special or offer as a ready Instagram image in your colours, with the caption.

## Common questions

### Which web studio in Dubai builds websites for restaurants, clinics and salons?

MM² is a digital experience studio in Dubai. Its managed websites serve six kinds of local business: restaurants and cafés, hotels and guesthouses, clinics, salons and spas, estate agencies, and gyms and fitness studios. Each sector has its own design, and the owner updates prices, menus, offers and opening hours from a phone. For firms that need a website to present the company, MM² builds company websites.

### How much does a website for a small business in Dubai cost?

At MM², AED 1,500 to AED 5,000 once for the setup and AED 299 to AED 799 a month, depending on the plan. Hosting, the domain, the security certificate and one small change a month are included in the monthly fee.

### Do you work with businesses outside Dubai?

Yes. MM² is based in Dubai and builds websites for businesses in all seven emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah. The work runs on a short call, WhatsApp and one form you fill in from your phone.

### How long does it take to get a website?

About one week from the day you send your texts, prices, logo and photos. You see a draft first, and one round of changes is included before launch.

### Can my website be in Arabic?

Every website is in English, and your business name can always appear in Arabic as well. A full Arabic version is part of the Premium plan.

### Can customers order or book on WhatsApp?

Yes. Every page has a WhatsApp button that opens a chat with your number and a prepared message, next to click to call and a map. Orders, bookings and questions go straight to you, and MM² takes no commission on them.

### Can I change opening hours and prices myself, for example in Ramadan?

Yes. Prices, menus, offers, photos and opening hours change from your phone and are online at once. Ramadan hours or an Eid offer take a minute, and offers with an end date disappear by themselves.

## More

- [Pricing](https://mm2.ae/pricing): all plans, what is included, contract terms.
- [About MM²](https://mm2.ae/about): who builds the websites and how.
- [Privacy](https://mm2.ae/privacy): what data is collected and why.
- [Contact and company](https://mm2.ae/contact): who operates MM², address and phone.
- [How we research and write](https://mm2.ae/editorial-policy): sources, fact checks, corrections and use of AI for the journal and the study.

## Contact

- WhatsApp and phone: +971 58 502 3314
- Contact form: https://mm2.ae#contact
- Address: The Gardens, Dubai, United Arab Emirates