Short answerPatients in the UAE check a clinic online for accepted insurance, doctors with their specialties and languages, opening hours and a way to request an appointment. Health advertising is regulated by DHA in Dubai, DoH in Abu Dhabi and MOHAP in the other emirates, so a clinic website should stick to facts, avoid promises of results and have every text approved by the clinic.
A mother in Al Barsha needs a paediatrician this afternoon. Her insurance card is in her hand. She opens three clinic websites. One lists the insurers it accepts and a female doctor who speaks Arabic and English. She calls that one.
What patients look for first
- Insurance. Which insurers and networks you accept. At many receptions it is the first question of the day.
- Doctors. Name, specialty, languages and clinic days. Some patients choose the doctor before the clinic, for example a female doctor or one who speaks their language.
- Hours. Evenings, weekends, public holidays and Ramadan hours, kept current.
- Location and parking. A map pin and one sentence on where to park.
- A way to book. A request form or WhatsApp, answered by reception.
What the rules say
Medical advertising in the UAE is regulated. The Dubai Health Authority (DHA) covers most health facilities in Dubai, the Department of Health (DoH) covers Abu Dhabi and the Ministry of Health and Prevention (MOHAP) the other emirates. Each sets rules for how health services may be advertised.
In September 2026, Gulf News and Khaleej Times reported on the DHA's standards for medical advertising on social media. According to those reports, the standards ban claims such as “the best”, “100%”, “no side effects” and “immediate results”, require the medical director to approve posts that name the facility, and require written consent before a patient's picture, video or statement is used.
Those standards are written for social media. A clinic website follows the same logic, and it is the easiest place to get right: every word sits in one place and can be checked once.
How to write a clinic website that stays inside the lines
- Facts over promises. Services, qualifications, hours and contact details. Leave out results, superlatives and before-and-after claims.
- Titles as licensed. Each doctor appears with the title on their licence.
- One approval. The medical director or a doctor from your clinic approves every text before it goes live.
- Consent in writing. Patient photos, videos and quotes appear only with written consent.
- Permits where needed. If an advertisement needs a permit from your regulator, apply before you publish.
Collect less patient data
An appointment form on a website needs a name, a phone number and a preferred time. Symptoms, medical history and ID numbers belong in the medical record. Collecting less is safer for patients and simpler for you under the UAE's personal data law, Federal Decree-Law No. 45 of 2021, and the health data rules that apply to clinics.
Before your next patient searches for you
- List every insurer and network you accept, and update the list when contracts change.
- Add each doctor with specialty, languages and clinic days.
- Remove superlatives such as “best” and “leading” from your pages and profiles.
- Check that your appointment form asks only for name, phone and preferred time.
- Set your Ramadan and public holiday hours in advance.
Questions
How much does a website for a clinic in Dubai cost?
At MM², AED 5,000 setup and AED 799 a month on the Premium plan. Hosting, the domain and one small change a month are included.
Can a clinic website in Dubai say it is “the best clinic”?
The DHA's standards for medical advertising on social media list “the best” among the claims health facilities may not use, as reported in September 2026. A clinic website should follow the same rule and stick to facts: services, qualifications, hours and contact details.
What patient data should a clinic website collect?
Only what reception needs to call back: a name, a phone number and a preferred time. Symptoms and medical history belong in the medical record, not in a website form.