GEO
GEO: be the business AI assistants name
More customers ask an AI assistant instead of searching. GEO makes your business easy for those assistants to find, understand and quote.
Short answerGEO, generative engine optimisation, is the work that helps AI assistants such as ChatGPT, Gemini and Perplexity, and the AI answers inside Google, find, understand and name your business. MM² offers it as a one-off project: answer-first pages, consistent business facts, structured data, and a before and after check of what the assistants say about you. No one can promise to be named.
What GEO is
Someone asks “Which dental clinic in Dubai Marina takes Daman insurance?” An AI assistant often writes one short answer and names a few businesses, instead of listing ten links. GEO is the work that gives your business a fair chance of being one of those names.
GEO builds on SEO and does not replace it. Assistants read public web pages, like search engines do, and then write an answer from what they found.
How assistants choose what to say
Nobody outside these companies knows the exact rules, and the rules change. What is known: assistants read public pages, and they tend to rely on content that is clear, consistent between sources, recent and easy to quote. They also lean on structured data and on well known listings and review sites.
What we do in a GEO project
- Answer-first pages. Each page opens with a short, direct answer that can be quoted whole, then the detail.
- Questions in your customers' words. An FAQ for each service, written the way people ask, in English and in Arabic where it fits.
- One set of facts. Name, address, phone, opening hours, services and prices say the same thing on your website, your Google profile and your listings.
- Structured data. Code that states those facts in a form machines read exactly.
- Open doors for crawlers. We check that your site does not block the crawlers that search engines and assistants use, and we add a plain-text summary file called llms.txt. Google says no such file is needed, so it is a low-cost extra and not the main work.
- Proof of who you are. Named people, company details, dates and sources on your pages, so that a reader and a machine can tell the content is trustworthy.
- A before and after test. We ask the assistants the questions your customers ask, write down the answers, and ask again after the work. You see the difference in writing.
What to expect
Answers differ from one question, one tool and one day to the next. We cannot promise that an assistant will name you. We can make your business easy to find, clear to understand and consistent to quote, and show you what the assistants say before and after.
We do this on our own website
This website follows the same steps. Each page starts with a short answer, the company facts are the same everywhere, and llms.txt summarises the site in plain text.
Guides that help
- How to get your Dubai business named by ChatGPT and AI search What OpenAI and Google say you need to do, what they say you do not need, and a simple test for your own business. 5 minute read.
- Structured data for a local business: what to add and why The few lines of code that tell Google your name, address, hours and phone number, and the rule that keeps them honest. 4 minute read.
Questions about GEO
What does GEO stand for?
Generative engine optimisation. Generative engines are the AI tools that write answers, such as ChatGPT, Gemini and Perplexity.
Is GEO different from SEO?
They overlap. Good SEO gives assistants good pages to read. GEO adds answer-first writing, consistent facts, structured data and a check of what the assistants actually say.
Can you guarantee that ChatGPT will mention my business?
No. Nobody can. The tools decide for each question, and the answers change. We improve your chances and document the result.
Do I need an llms.txt file?
It is not a required standard, and no tool has to read it. It is a short plain-text summary of your site. It costs little, so we usually add it, but it is a small part of the work.
Does GEO work in Arabic?
We test the questions in the language your customers use, English, Arabic or both, and write the pages to match.
What does GEO cost?
Each project is quoted after a short conversation, because the work depends on your sector and the size of your website. You get the scope and the price in writing before we start.
Is GEO a one-off or a monthly service?
It is a one-off project with a clear end and a written report. If you want help afterwards, we can agree a follow-up, but you are not tied to one.
More ways to be found
- SEO: Be found on Google when people search for what you offer.
- Google Ads: Show up at the top of Google for customers searching today.
- All services: how SEO, GEO and Google Ads fit together.