SEO
SEO in Dubai: be the business people find
SEO makes your website easier for Google to understand and easier for customers to choose. We do it as a one-off project with a clear scope and a written report at the end.
Short answerSEO, search engine optimisation, is the work that helps your website appear on Google when people search for what you offer. MM² offers it as a one-off project for businesses in the UAE: an audit, the fixes, the page text, your Google Maps listing and a report. Results take weeks to months, and no one can guarantee a position.
What SEO is
Google shows around ten results for every search. SEO is everything you do so that your website is one of them, and so that the person who clicks it finds what they came for.
It has three parts. Technical SEO makes sure Google can open, read and store your pages. Content SEO makes each page answer a question your customers actually ask. Local SEO puts you on Google Maps and in searches that name a place, like “dentist Jumeirah” or “barber near me”.
What we do in an SEO project
- Audit. We check your website, your Google listing and what appears when people search for you and for your service.
- Technical fixes. Mobile layout, loading speed, broken links, double addresses such as www and non-www, and pages Google cannot reach.
- Titles and descriptions. Each page gets the title and summary shown in search results, written for the people who read them.
- Page content. We write or rework the text so that each page answers one clear question: what you offer, where, for whom, and how to ask.
- Structured data. Code that tells Google your business name, address, opening hours, services and questions in a form it reads exactly.
- Google Business Profile. We set it up or clean it up: category, hours, photos, services, links, and the same name, address and phone number as on your website.
- Measurement. Google Search Console and analytics, set up so you can see searches, clicks and calls.
- Written report. What we changed, why, and what to do next.
How a project runs
- Talk. We learn what you sell, where, and who your customers are.
- Audit. We find what is in the way and list it in order of importance.
- Fix and write. We do the work on your website, or hand your developer a clear list.
- Report. You get a written summary and the numbers to watch.
What to expect
Search engines need time. Google has to visit your pages again, and new work usually takes weeks to show and months to settle. How far you get depends on your sector, your area and your competitors. We never promise position one, and we do not buy links or use tricks that put your site at risk.
SEO and Google Ads solve different problems. Google Ads bring visitors from the day they start and stop when the budget stops. SEO is slower and keeps working. Many businesses use both.
SEO in Dubai and the UAE
Customers here search on their phones, in English and in Arabic, and often with a place name or “near me”. Google Maps matters as much as your website. A page for each service and each area you serve usually does more than one page for everything.
We have written about what to fix for each kind of business in the journal, and about what a website in the UAE has to do on the page about web design in Dubai and the UAE.
Guides that help
- How to rank higher on Google Maps in Dubai The three factors Google says decide local ranking, the name rule that gets profiles suspended, and why reviews cannot be bought. 5 minute read.
- An SEO checklist for a small business in Dubai Ten things to check on your own website, in the order that matters, using Google's own guidance. 5 minute read.
- How fast should your website load on a phone? The three numbers Google measures, what slows a page down, and how to test your own site on a real phone. 4 minute read.
Questions about SEO
What is SEO?
Search engine optimisation is the work of making your website easier for Google to find, read and show for the searches your customers make.
How long does SEO take?
Technical fixes can be picked up within weeks. Rankings for competitive searches usually take months. We cannot promise a position, but we show you what changed and what the measurements say.
Do you guarantee first place on Google?
No. Nobody outside Google controls the results, so nobody can promise first place.
Do I need Arabic pages for SEO in Dubai?
If your customers search in Arabic, an Arabic page can reach people an English page does not. We add Arabic where it fits your customers.
What does SEO cost?
Each project is quoted after a short conversation, because the work depends on your sector and the size of your website. You get the scope and the price in writing before we start.
Is SEO a one-off or a monthly service?
It is a one-off project with a clear end and a written report. If you want help afterwards, we can agree a follow-up, but you are not tied to one.
Do I need an MM² website for this?
No. We work on your existing website. If it cannot be fixed properly, we tell you so and explain what would be needed.
More ways to be found
- GEO: Be named when people ask ChatGPT, Gemini or Google's AI.
- Google Ads: Show up at the top of Google for customers searching today.
- All services: how SEO, GEO and Google Ads fit together.