Google Ads
Google Ads in Dubai: reach customers who are searching today
Google Ads puts your business at the top of Google and Maps the moment someone searches for what you offer. We set it up, tune it, and hand it over.
Short answerGoogle Ads shows your business at the top of Google results and in Maps when someone searches for what you offer, and you pay Google when someone clicks. MM² sets it up as a one-off project: an account in your name, campaigns, call and WhatsApp tracking and a tuning period after launch. The ad budget goes to Google directly. No one can promise a number of enquiries.
What Google Ads is
When you search on Google, the first results are often marked “Sponsored”. Those are ads. The business chooses the searches it wants to appear for, writes the ad, sets a daily budget and pays Google when someone clicks.
Ads work from the day they start and stop when the budget stops. SEO is slower and keeps working. Many businesses use both.
What we do in a Google Ads project
- Goals and budget. What counts as a result, a call, a WhatsApp message or a form, and what you can spend each day.
- Search research. The searches your customers use in English and in Arabic, and the ones to keep out so that you do not pay for clicks that never become customers.
- An account in your name. You own the Google Ads account and see everything in it. We work inside it.
- Campaigns and ads. Ads written for each service and area, with the extras Google offers for calls, locations and links.
- Targeting. The emirate, area or distance around your premises, and the days and hours that suit you.
- Tracking. Calls, WhatsApp clicks and form requests are counted, so you know what each click led to.
- The page behind the ad. An ad is only as good as the page it opens. We check that page, and fix or build it where needed.
- A tuning period. After launch we watch the numbers for the first weeks and adjust searches, ads and budget.
- Handover. A short written guide and a report, so you or someone you choose can carry on.
Your ad budget
The ad budget is paid to Google from your own payment method and is separate from our fee. How much you need depends on your sector and area, because some searches cost far more per click than others. After the research we tell you honestly whether the budget you have is enough to be worth starting.
Advertising rules in the UAE
Some sectors have rules for advertising. Health advertising is regulated by the health authorities, for example DHA in Dubai, DoH in Abu Dhabi and MOHAP. Property advertisements in Dubai need a permit through the Dubai Land Department's system. Confirm the current rules with the regulator or your compliance officer before an ad goes live.
We wrote about both in the journal: clinic websites and patients and estate agency websites in Dubai.
What to expect
Visitors can arrive within days of launch. How many of them call or write depends on your offer, your page, the season and your competitors. We do not promise a number of enquiries or a price per enquiry, and the report shows you the real figures.
Guides that help
- Google Ads or SEO: which should a Dubai business start with? One brings visitors from the day it starts and stops when you stop paying. The other is slower and keeps working. How to choose. 4 minute read.
Questions about Google Ads
What is Google Ads?
Google's paid advertising. Your business appears at the top of search results and in Maps for the searches you choose, and you pay when someone clicks.
How much should I spend on Google Ads in Dubai?
It depends on your sector and area. After the research we give you an honest view of what is needed and whether the budget you have is enough.
How fast will I get customers from Google Ads?
Clicks can start within days of launch. Enquiries depend on your offer and your page, and the first weeks are for tuning.
Do I own the Google Ads account?
Yes. The account is in your name and you see everything in it.
What is the difference between Google Ads and SEO?
Ads bring visitors from the day they start and stop when the budget stops. SEO is slower and keeps working. Many businesses use both.
What does a Google Ads project cost?
Each project is quoted after a short conversation, because the work depends on your sector and the size of your website. You get the scope and the price in writing before we start.
Is Google Ads setup a one-off or a monthly service?
It is a one-off project with a clear end and a written report. If you want help afterwards, we can agree a follow-up, but you are not tied to one.
More ways to be found
- SEO: Be found on Google when people search for what you offer.
- GEO: Be named when people ask ChatGPT, Gemini or Google's AI.
- All services: how SEO, GEO and Google Ads fit together.