Short answerTo choose an SEO company in Dubai, ask what exactly it will change on your website and in your Google Maps listing, how it will report progress, who does the work, and what you own at the end. Distrust any guarantee of position one, any plan built on bought links and any proposal without a written scope. A good SEO proposal names pages, fixes and measurements, and it says how long results usually take.
A few weeks after a restaurant opens its website, three e-mails arrive, each promising page one of Google within a month. The offers look alike and the prices differ by a factor of ten. This is how to tell them apart.
What an SEO company actually does
Search engine optimisation is the work that helps a website show up when people search for what you offer. A good project covers four things.
- Technical fixes: speed on a phone, pages that load, a sitemap, no broken links, pages that Google can read.
- Page content: a clear page for each service and each area, with titles and descriptions written for the person who reads them.
- Local SEO: your Google Maps listing, your address, phone and hours, and reviews. For a business with a shop, a clinic or an office, this part often matters most. See how to rank on Google Maps in Dubai.
- Measurement: a report that shows what changed and what the data says, in plain words.
Consultant, company or agency
An SEO consultant is usually one expert you talk to directly. A company or agency is a team with specialists for content, technical work and reporting. What matters is a named contact, a written scope and a report you understand. Ask who does the work, who talks to you and what happens when someone leaves.
Questions to ask every provider
- What will you change on my website in the first month? Look for a list of pages, fixes and texts.
- How do you handle my Google Maps listing? The answer should include your categories, hours, photos and how you ask for reviews.
- How do you get links to my site? Good answers mention real mentions, partners and directories. Distrust anything about buying links in bulk.
- How will I see progress, and how often? Ask to see a sample report.
- Do I own the content, the accounts and the data? The Google accounts should be in your name.
- What do you need from me? Real SEO work needs your photos, facts and approval of texts.
- What happens if results are slow? Search engines take weeks to months. An honest provider says so.
How to compare proposals
Put the proposals next to each other and compare the list of work, not the price. A proposal that says “SEO package” with no list tells you nothing. A proposal that lists the audit, the fixes, the pages to be written and the report lets you judge value. Also check whether the price is for a one-off project or for every month, and what stops when you stop paying.
Promises to distrust
- A guaranteed position, or a guaranteed number of visitors. Nobody outside Google controls the results.
- Results in a week for a competitive search.
- A secret method that cannot be explained.
- Hundreds of links bought for a low price. They can put your site at risk.
- No access for you to the accounts and reports.
SEO, Google Ads or both
Ads bring visitors from the day they start and stop when the budget stops. SEO is slower and keeps working. Many businesses use both. Our guide to Google Ads or SEO helps you decide where to start, and the SEO checklist for small businesses shows what you can do yourself.
How MM² works
At MM², SEO is a one-off project with a clear scope: an audit, the fixes, the page text, your Google Maps listing and a written report at the end. We do not promise a position, and the accounts stay in your name. Read more on the page about SEO in Dubai.
Before you sign
- Ask each provider for the list of work in the first month.
- Ask for a sample report.
- Confirm that the Google accounts stay in your name.
- Check whether the price is one-off or monthly.
- Walk away from any guarantee of position one.
Questions
How do I choose an SEO company in Dubai?
Compare the written list of work, the way progress is reported, who does the work and what you own at the end. Distrust guarantees of position and bulk bought links.
How much does SEO cost in Dubai?
It depends on the size of the site, the competition and whether the work is a one-off project or monthly. Ask each provider for a written scope so you can compare the work, not only the price.
How long does SEO take to show results?
Technical fixes can be picked up within weeks. Competitive searches usually take months. A provider who promises results in days is not being honest.
Should I hire an SEO consultant or an agency?
A consultant is one expert, an agency is a team. Choose by the written scope, a named contact and a clear report, not by the size of the office.
What is local SEO?
SEO for searches with a place in them, such as a dentist in Jumeirah. It centres on your Google Maps listing, your address and hours, reviews and a page for each area you serve.
Can anyone guarantee first place on Google?
No. Google controls the results, so nobody else can promise a position.