Short answerReal estate agents in Dubai publish most listings on the property portals Property Finder, Bayut and dubizzle. Bayut and dubizzle belong to the same company, Dubizzle Group. Agencies also publish on their own website, on Instagram, TikTok and Facebook, in WhatsApp chats and in print. Before any of it goes live, the brokerage needs a Form A marketing agreement with the seller and an advertising permit from the Dubai Land Department's Trakheesi system, and the advertisement shows the permit number and a Madmoun QR code. Agencies with a CRM type a listing once, and the CRM sends it to every portal.
An owner in Dubai Marina signs with an agency on Monday. By Tuesday afternoon the flat has been photographed, the permit is approved, and the same listing appears on two or three portals, the agency's website and an Instagram post. Here is where it goes, and what has to happen first.
The portals: Property Finder, Bayut and dubizzle
The portals are where buyers and tenants in Dubai search, so agencies put their listings there first. Two companies run the big ones. Property Finder is privately held. Bayut and dubizzle both belong to Dubizzle Group, which describes the UAE property classifieds market as a two-player market.
| Where | Who runs it | What the agency needs |
|---|---|---|
| Property Finder | Property Finder, privately held | A paid agency account, each agent's RERA broker number, a Trakheesi permit per listing |
| Bayut | Dubizzle Group | A paid agency account (Bayut Credits), a Trakheesi permit number per listing |
| dubizzle | Dubizzle Group | A paid agency account, usually fed from the same CRM as Bayut |
| The agency's own website | The agency | The permit number and Madmoun QR code on every listing |
| Instagram, TikTok, Facebook | The platforms | The same permit and QR code as any other advertisement |
| WhatsApp chats and groups | The agent | A listing that already has its permit |
Neither portal publishes a price list for agencies. Packages depend on the size of the agency and the number of listings, so each agency gets its own quote. Smaller portals have come and gone. Houza, a UAE challenger, stopped operating in February 2024.
Before a listing goes live
Every property advertisement in Dubai, on a portal or anywhere else, follows the same three steps. The Dubai Land Department's practice guide for brokers asks for a permit for any real estate advertisement or marketing material, with the permit number shown on the advertisement.
- Form A. The Dubai Land Department's marketing agreement between the seller and the brokerage, approved by the seller.
- The Trakheesi permit. The brokerage applies through the Dubai Land Department's Trakheesi system and attaches the marketing agreement. The permit number goes on the advertisement.
- The Madmoun QR code. Required on property advertisements since 24 April 2023. A buyer scans it to check that the advertisement is approved and who placed it.
The Dubai Land Department checks advertisements for these details. It reported fines of AED 50,000 per violation in 2023 and fined 256 brokers for advertising breaches in the first half of 2024. In 2025, Gulf News reported that the department's AI platform had modified 29 % of 279,000 advertisements automatically.
Keeping a listing current is part of the job. Gulf News reported in February 2024 that RERA asks brokers to update or remove a listing within three days of a change, and in December 2024 that a "Just Sold" advertisement is only allowed once the property has been transferred.
Verified badges on the portals
Both portals mark listings they have checked. Property Finder's Verified badge asks for Form A, the title deed or sale agreement, its own advertising agreement and the owner's passport or Emirates ID, and verification is free. Bayut's TruCheck starts from the Trakheesi permit number and adds photos taken at the property in Bayut's Profolio app, with location and time attached.
Agents earn badges too. Property Finder's SuperAgent and Bayut's TruBroker reward quick replies to calls and WhatsApp messages, complete profiles and well kept listings.
One listing, many places
Agencies with a CRM type a listing once. The CRM sends it to Bayut and dubizzle as a feed, and to Property Finder through its API, so a price change or a sold flag reaches every portal at once. That also makes the three day update much easier to keep.
The agency's own website should read the same feed. Then it shows the same units at the same price as the portals, and a sold flat disappears from the site the moment it disappears from the portals.
Your own website and social media
Portals bring buyers who are searching for a unit. Your own website is where sellers and returning buyers come to you, and where they check who you are after they find a listing. We explain the difference in Estate agency websites in Dubai and what such a site needs in A real estate website in Dubai.
Instagram, TikTok and Facebook carry property posts and reels every day. Brokerages quoted by Gulf News treat the permit rule as applying to all platforms, including social media, so a post about a specific unit shows the same permit number and QR code as the portal listing. WhatsApp is where many conversations end up. Send buyers listings that already carry their permit.
Before the next listing goes live
- Form A approved by the seller.
- Trakheesi permit approved, with the number on the listing.
- Madmoun QR code on the portal listing, your website, social posts and print.
- One CRM feed for every portal and your own website.
- Sold or let units marked within days, everywhere at once.
MM² builds websites for estate agents with listings, area pages and agent profiles. If your CRM already sends a feed to the portals, ask us whether the same feed can fill your website.
Questions
Where do real estate agents in Dubai publish listings?
Mostly on Property Finder, Bayut and dubizzle, and also on the agency's own website, Instagram, TikTok, Facebook, WhatsApp and in print. Each advertisement needs a Trakheesi permit from the Dubai Land Department.
Are Bayut and dubizzle the same company?
Yes. Both belong to Dubizzle Group. Property Finder is a separate, privately held company.
What is Form A in Dubai real estate?
The Dubai Land Department's marketing agreement between a seller and a real estate brokerage. A brokerage needs it before it can apply for an advertising permit for the property.
Do I need a Trakheesi permit to post a property on Instagram?
Brokerages quoted by Gulf News treat the permit rule as applying to all platforms, including social media. Show the permit number and the Madmoun QR code on the post, and confirm the details with your compliance officer.
What is the Madmoun QR code?
A QR code from the Dubai Land Department, required on property advertisements since 24 April 2023. Scanning it shows whether the advertisement is approved and who placed it.
How much does it cost to list on Property Finder or Bayut?
Neither portal publishes a price list for agencies. Prices depend on the agency's size and number of listings, so each agency gets its own quote.
Sources
- Dubai Land Department: Real Estate Brokerage Practice Guide (2024)
- Dubai Land Department: Real estate advertisement permit (Trakheesi)
- Dubai Land Department: Madmoun service and fines for advertising violations (December 2023)
- Dubai Land Department: 256 brokers fined for advertising breaches (July 2024)
- Gulf News: brokers must update listings within three days (February 2024)
- Gulf News: new rule on "Just Sold" advertisements (December 2024)
- Gulf News: Land Department uses AI to correct property listings (2025)
- Zawya: Dubizzle Group, owner of Bayut and dubizzle, announces intention to float (October 2025)
- Property Finder Partner Hub: verified listings
- Bayut Agent Portal: guide to the TruCheck badge
- Online Marketplaces: Houza folds (February 2024)